Soft Provenance, a Tasmanian Language of Craftsmanship
Soft Provenance unites Tasmania’s superfine Merino, local growers, and artisans, celebrating purity, and the quiet mastery of artisanship
At the Source: Wool, Land, and the Future of Tasmanian Knitwear
Discover how Tasmanian wool grower Shelley Sanders is shaping the future of sustainable knitwear through provenance, land care, and ethical Merino.
Let’s Rethink What We Thought We Knew About Wool
Discover the truth about wool. This article debunks common myths and reveals how superfine Merino is soft, breathable, sustainable, and modern, rethinking wool for today’s conscious wardrobe.